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More on Good Giving
by Tom Watson, onPhilanthropy.com Bob Dylan wrote that every grain of sand -- like every fallen bird or leaf that trembles -- is counted by someone somewhere. Not too many years ago, what we think of as philanthropy was often measured in million-dollar increments, in the big gifts that made headlines and etched their names on prominent institutions. The mega-gifts were counted -- the small kindnesses slipped by.by Brian Cruver, Giveline, Inc. From cereal boxes to BMWs, from mortgage brokers to Major League Baseball, cause-related marketing is now a commonplace strategy for capturing consumer attention. Now more than ever, when we choose where to spend our money, at least one option will have a charity attached.by Tim Freundlich, Calvert Foundation I am increasingly interested in why people get so caught up in the pursuit of market-rate financial returns. Not surprised, mind you…just intrigued. Why? Two reasons -- people make decisions of little financial sense all the time, and costs are externalized and therefore earnings are subsidized.by Janice Schoos, Changing Our World, Inc. The holiday season inevitably becomes a time of hectic errands, as people shop online or brave the crowds in stores to buy gifts while juggling schedules crammed with social events. Amid the frenzy the holiday season can bring, many families manage to find time to give a very precious gift -- their time.by Elaine Gast, special to the Case Foundation What is the perfect gift, especially when most everyone we know has more than enough?
Making a gift to charity in someone else's name is a way to honor someone you care about while making your dollars do good.by Charity Navigator, republished with permission While we believe at Charity Navigator that your primary motivation to donate to charity should be altruism, we also think you should know that great tax benefits exist for those who give. Here we review some of the benefits you should know about.
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